Hillary MathewsonAug 30, 2022Part Two: Answers To The Original Three Marketing QuestionsI skipped giving you those answers in the last post and went right to what you should be asking me about: delegating. Your staff has the...
Hillary MathewsonJul 29, 2022Part One: Three Marketing Questions I'm Asked Most OftenAnd the one most important question I'm rarely asked, but really, really should be. My conversations with creative business owners often...
Hillary MathewsonMay 9, 2022The Business of Creating: Making it AwesomeDiscussions with my membership, manufacturers and retailers have been circling around the same topic: the challenges of running a...
Hillary MathewsonApr 8, 2022Book Recommendation: Purple Cow, by Seth GodinPurple Cow, Transform Your Business By Being Remarkable, by Seth Godin Truth be told: all Seth Godin books fall under my Top Shelf...
Hillary MathewsonMar 17, 2022Get Summer Customers Back In The Fall ... With A Penny Are you ready to be ahead of the game? (Pun intended!) By preparing for the dreaded Fall slowdown now, you will use your busy summer...