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bisque pottery shelves studio marketing

The TCR Team strategically connects your digital presence with your physical storefront to build a cohesive,
thriving and sustainable business.

Building a sustainable studio requires more than just great content.

YOUR STRATEGIC
MARKETING PARTNER

Paper Texture

TCR'S MISSION

We create big, growth-focused marketing strategies for small, creative business owners.

TCR DELIVERS

  • Digital and in-studio marketing that converts into measurable growth, new traffic and more kiln firings.

  • Strategic guidance to navigate tariffs and maximize margins with smart product and pricing choices.

  • Time and freedom to focus on what you enjoy most about your business.

  • A completely operational marketing system that increases your studio's value when you're ready to sell.

pottery studio to do list and Hillary's philosophy for marketing a pyop studio

our philosophy

Finding time to keep up with what's new: marketing is constantly evolving and complex. When orders need to be placed, boxes unpacked and kilns loaded, staying on top of marketing trends often falls to the bottom of your list.
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Focus your time on your customers and the community you've created, not tech: you started your business to create, inspire and teach, not to manage SEO, email campaigns and website updates.
 
Complete strategy, not random tactics: successful marketing requires connecting your digital marketing with your customers' in-studio experience. They are not separate efforts. 
 
Ours is a strategic partnership: we create the marketing strategy so you can focus on what you love and do best - running your creative business. Together we drive real business results.

You focus on your studio and your customers; we'll handle the marketing complexity so your business can thrive in today's complex world.

Hillary Moulliet The Creative Retialer marketing pottery studio content creator

"Prospective buyers do not want to buy a job. They want to buy a business."

Randy Mitchell, Business Broker,
TCR's Navigating The Middle
business retreat

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It's back!

Plans are underway. 
The lake house is calling. 
Sept 14-17, 2026

Business owners and organizations partnering with TCR

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What Studio Owners Are Saying About The Creative Retailer

Love! Love! Love!

The Creative Retailer! Hillary's fantastic designs keep our social media fresh and frequent!

Set the foundation now for your systems, structure and consistency. Pottery studio marketing. The Creative Retailer marketing services

TROY MYERS

Hot Pots, OH

I reached out to Hillary for assistance after being a member for a few months. Not only did I receive a response in a timely manner, but we met 2 days later and Hillary walked me through accessing and posting pictures. She was very patient, attentive, and supportive. The Creative Retailer is an invaluable service!

The Creative Retailer marketing content images

HOLLY ARAGON

Just Kiln Me Now, NM

I just love the graphics from The Creative Retailer. When the content is released each month, I’m super excited! Beautiful and eye-catching graphics are ready for me to customize or use as-is. The variety is great and mixes seamlessly with my own studio pics. The monthly graphics help me schedule posts a week or two at a time, making my life so much easier!

The Creative Retailer marketing content images

DEBBI GRIMARD

Time To Clay, NH

The Creative Retailer has been saving me hours of work each month. Creating content is time-consuming and having eye-catching ads ready to go is amazing!

The Creative Retailer marketing content images

KELLI SINGLETON

UPaint Pottery, IN and OH

The Creative Retailer makes my busy life so much easier. Along with the great images, I have also received great marketing ideas, lessons and tutorials. The Creative Retailer is a great program for my business!

The Creative Retailer marketing content images

STEPHANIE
MAGENNIS

Ceramics in the City, CO

My goal this year is work smarter not harder, and as I sit here making my content for the month it's so nice to “phone a friend” by having all these lovely graphics to make posts with!

The Creative Retailer marketing content images

CHRISTINE STEELE

Steele's Brushes & Ceramics, PA

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