Shifting to mid-range priced pieces can help your bottom line.

The resources you're missing are the ones you don't realize count as resources at all.

You have been been collecting stories all year long. It's time to package them!

Platforms start out great for users, then prioritize money over everything else.

You're asking social media to do a job it was never designed to do.

Make your studio impossible to miss - both as a passer-by and online

Your site will get people in seats BUT how do they first find your website?

The studios that thrive during the holidays team up with other businesses

Small, repeated gestures that compound over time into something profound.

After years in marketing, I’ve discovered a simple truth: pushing your product is the fastest way to stall your growth and tank your sales.

A $3,000 lesson in customer care.

Understanding the true cost (literally and figuratively) of marketing is so important . Running your studio is a labor of love. Between...

When wholesale costs rise and customers tighten budgets, here's what to tackle first.

Make that first experience magical and the foundation of a beautiful relationship

Studios with strategic quarterly planning consistently outperform those that remain reactive.

Your most powerful marketing allies may be right in your own community!

Why your studio needs AI discovery AND the personal touch to thrive in '25

Community-inspired pottery isn't just about creating beautiful pieces; it's about building deeper connections with both locals and visitors while growing your business

Create experiences that make your neighborhood a destination

Strategies to improve your studio's positioning for ChatGPT recommendations