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Welcome to TCR's Blog ...
or Field Notes as I like to call it
This industry moves fast and staying current isn't an option.


It's not about staffing — it's about systems
$3,000+ check Part Two: I ran into my design consultant at a home and garden show this weekend.

Hillary Moulliet
Feb 28


The Boomerang Effect
The care and attention paid to a customer's visit while they create should be equal to when they pickup their pottery.

Hillary Moulliet
Feb 15


Partnering with virtual schools
How to get your studio added as an approved venue for field trips and family outings

Hillary Moulliet
Feb 6


Less is more
Shifting to mid-range priced pieces can help your bottom line.

Hillary Moulliet
Jan 2


Resources hiding in plain sight
The resources you're missing are the ones you don't realize count as resources at all.

Hillary Moulliet
Dec 19, 2025


Your studio's Year In Review
You have been been collecting stories all year long. It's time to package them!

Hillary Moulliet
Dec 4, 2025


Enshittification
Platforms start out great for users, then prioritize money over everything else.

Hillary Moulliet
Nov 26, 2025


Stop chasing engagement: how grassroots marketing fills studios
You're asking social media to do a job it was never designed to do.

Hillary Moulliet
Nov 13, 2025


Holiday studio marketing plans: GO!
Make your studio impossible to miss - both as a passer-by and online

Hillary Moulliet
Nov 7, 2025


Good to know: SEO code simplified
Your site will get people in seats BUT how do they first find your website?

Hillary Moulliet
Oct 25, 2025


Holiday sales: the power of collaboration
The studios that thrive during the holidays team up with other businesses

Hillary Moulliet
Oct 14, 2025


Bubblegum moments
Small, repeated gestures that compound over time into something profound.

Hillary Moulliet
Oct 4, 2025


Stop Selling Your Product If You Want People to Buy It
After years in marketing, I’ve discovered a simple truth: pushing your product is the fastest way to stall your growth and tank your sales.

Jaime Prohaska
Oct 2, 2025


We had a relationship until the check cleared
A $3,000 lesson in customer care.

Hillary Moulliet
Sep 24, 2025


The real cost of marketing your studio
Understanding the true cost (literally and figuratively) of marketing is so important . Running your studio is a labor of love. Between...

Hillary Moulliet
Sep 15, 2025


Holiday kickstart: your studio's priority action plan
When wholesale costs rise and customers tighten budgets, here's what to tackle first.

Hillary Moulliet
Sep 11, 2025


Turn first-timers into regulars
Make that first experience magical and the foundation of a beautiful relationship

Hillary Moulliet
Aug 26, 2025


Quarterly marketing strategies
Studios with strategic quarterly planning consistently outperform those that remain reactive.

Hillary Moulliet
Aug 3, 2025


Beyond big names: micro-influencer partnerships
Your most powerful marketing allies may be right in your own community!

Hillary Moulliet
Jul 15, 2025


Attract and retain
Why your studio needs AI discovery AND the personal touch to thrive in '25

Hillary Moulliet
Jun 24, 2025
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