Destination unknown
Surprise! We don't get too many of those, do we? Wizz Air designed the ultimate mega surprise: be whisked away for a three-day getaway to...
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Hillary Mathewson
- May 2
Instagram updates its feed algorithm
There's a major algorithm update designed to help ensure that original content posters get more traction.
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Hillary Mathewson
- Feb 27
Facts: Instagram 2024
Instagram. You know her, you love her… but did you know these 2024 stats?
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Hillary Mathewson
- Nov 10, 2023
Whether Or Not You Did The Work
Everything is a lagging indicator. Of whether or not you did the work.
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Hillary Mathewson
- Oct 17, 2023
How to Create an Unstoppable Movement
Sometimes all you have to do is take an ordinary thing, and elevate it the heck out of it.
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Hillary Mathewson
- Oct 8, 2023
Standing Out In A Crowd
How do you sell more pieces per person per visit?
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Hillary Mathewson
- Aug 19, 2023
Why is no one responding?
I feel this studio owner's pain and sheer frustration.
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Hillary Mathewson
- Aug 2, 2023
Branding: one often-forgotten (but very important) element
Walter Landor, an acclaimed designer and a pioneer of branding and consumer research techniques, once said: “Products are built in the...
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Hillary Mathewson
- Jul 24, 2023
Conversational selling
We ask a lot of our customers: Follow us on social media Engage with us on social media Read our emails Click on our emails Leave us a...
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Hillary Mathewson
- Jul 11, 2023
Reducing s-p-a-m on social
I have had a lot of questions about spam on social media posts and why it's happening more often: is it because posts are scheduled? Is...
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Hillary Mathewson
- May 15, 2023
The Locals: How To Greatly Increase Your Studio's Visibility Online
According to Loomly, a calendar-based content creation platform, when a customer in your area is looking for your studio, Google uses a...
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Hillary Mathewson
- Aug 30, 2022
Part Two: Answers To The Original Three Marketing Questions
I skipped giving you those answers in the last post and went right to what you should be asking me about: delegating. Your staff has the...
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Hillary Mathewson
- Jul 29, 2022
Part One: Three Marketing Questions I'm Asked Most Often
And the one most important question I'm rarely asked, but really, really should be. My conversations with creative business owners often...
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Hillary Mathewson
- May 9, 2022
The Business of Creating: Making it Awesome
Discussions with my membership, manufacturers and retailers have been circling around the same topic: the challenges of running a...
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Hillary Mathewson
- Apr 8, 2022
Book Recommendation: Purple Cow, by Seth Godin
Purple Cow, Transform Your Business By Being Remarkable, by Seth Godin Truth be told: all Seth Godin books fall under my Top Shelf...
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Hillary Mathewson
- Mar 17, 2022
Get Summer Customers Back In The Fall ... With A Penny
Are you ready to be ahead of the game? (Pun intended!) By preparing for the dreaded Fall slowdown now, you will use your busy summer...
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Hillary Mathewson
- Feb 16, 2022
Getting More Organic Traffic With Social Media
A summary of a recent blog post by Neil Patel. Neil is a New York Times Bestselling author; the Wall Street Journal calls him a top...
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Hillary Mathewson
- Feb 4, 2022
Where do your customers find you?
Don't guess at this important information! There are so many marketing channels, it's impossible to successfully manage them all. AND YOU...
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