Marketing to your customers: texting

In today's digitally connected world, text message marketing stands out as a particularly powerful tool that offers exceptional reach, engagement and return on investment.

Direct Access to Your Customers' Most Personal Device

The smartphone has become an extension of ourselves. The average American checks their phone 96 times per day—that's once every 10 minutes. Unlike social media posts that get lost in crowded feeds, text messages boast an impressive 98% open rate, with 90% of messages read within just three minutes of receipt.

For you, this means your marketing message isn't just being delivered—it's being seen, and quickly. When you announce a new event or class, new inventory, or a promo to bring customers in on a slow day, text marketing provides unparalleled immediacy.

Cost-Effective with Impressive ROI

While exact returns vary by industry, text message marketing typically generates an ROI of 45:1—meaning for every dollar spent, businesses see $45 in return.

Building Meaningful Local Connections

Community connection is everything in your business. Text marketing creates a sense of direct communication that feels more personal than mass media advertising. By segmenting your customer list based on purchase history, preferences, or location, you can send highly targeted messages that resonate with specific customer groups.

Respecting Customer Privacy and Preferences

The direct nature of text marketing comes with responsibility. Always ensure you have explicit permission before sending messages, make opting out simple, and be mindful of message frequency. The most successful small businesses treat their text marketing list as a privileged connection, not a channel to bombard customers with constant promotions.

Looking Ahead

As digital marketing continues to evolve, text messaging maintains its position as one of the most direct and effective channels available to small retailers. Its simplicity, immediacy, and personal nature make it uniquely suited to the needs of local businesses seeking to build lasting relationships with their community of customers.

As a local retailer looking to maximize your marketing impact while staying on budget, text message marketing offers an accessible, affordable, and highly effective solution that connects directly with customers where they already are—their phones.

Who do you call (or text)?

Several of TCR's member studios use SenText with great results!

• Increase your reviews! Automatically send a text message with a link to give you a Google review

• Increase sign-ups: send a link to your newest class or event

• DECREASE the time pick-ups sit on your shelves: text a whole kiln load in mere minutes (Kim Raiguel, All Fired Up, notes that "customers are coming in quicker to pick up!")

• Send the birthday love: Automatically send a Happy Birthday message with a special offer on their big day

And there's MORE! Explore all the benefits: call/text Mark Lorenzo, 609-610, 9553 or email MLorenzo@SentextSolutions.com