Why am I so excited about this unique craft?

As your marketing partner, I believe this new experience creates your competitive edge during inflationary times. While studio supply costs keep climbing, tufting materials remain stable and offer 60-85% margins. Plus, customers get immediate value: creating and enjoying their custom rug same-day. Pottery painting isn't going anywhere. You're giving customers (your raving, loyal fans!) more value while improving your bottom line and diversifying revenue streams.

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What is rug tufting?
It's simply designing and making a rug by hand. Fabric is attached to a frame, a design is sketched on the fabric, and using a handheld tufting gun, yarn is punched through the back to create a completely personalized and custom rug. Think coloring book pottery meets textile design. When complete, the rug is cut to size, a backing applied and the top side of the rug is trimmed to remove excess yarn. It's ready to be taken home and enjoyed the same day, whether as a wall decor, tabletop covering or traditional rug use, on the floor. 

 

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Who is rug tufting?

Your current customers, in addition to craft enthusiasts, social crafters, students, couples, interior design and home decor enthusiasts and content creators, ages 16-45.
 

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​Why add rug tufting as another form of revenue?

The data supports that rug tufting has moved beyond just a trend to become an established, growing market with proven customer engagement and business success. It's a low barrier to entry: all supplies are accessible, and the process is easy to learn. Customers find the experience both relaxing and instantly rewarding - they love watching their design come to life. Tufting is a smart business decision and a natural evolution for creative studios. Tufting is an experience that perfectly complements your existing creative space.

 

Rug tufting business are seeing success across the US. These are a few:
Rug and Roll, Richmond, VA

Tuft Tuft, Tysons, VA
Scattered Kind, New York City, NY
Rugged Perspective, Orlando, FL

The Tuft Spot, Tampa Bay, FL

Tufting House, Ft. Lauderdale, FL

Tuft Stuff, Chicago, IL

Habibi Bazaar, Houston, TX

Fuzz Lab, Austin, TX

Kaleidoscope Collective, Rogers, AR

The Tufting Studio, Washington, PA

The Rug Room, American Fork, UT

Tuft Love, Superior, CO 

Tuft House LA, Los Angeles, CA

Tuft SF, San Francisco, CA
Safe n Sound Rugs, Raleigh, NC
Tutuland, Boston, MA (offering franchises)

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​Let's talk money: investment and income

As expected, there are variations based on many factors. These are averages, and using the Guide, you will be able to better determine pricing for equipment and start-up supplies, as well as how to price classes appropriately for your business. 

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Class Pricing Range:

• Prices range from $75 to more than $300, depending on the size and level of complexity

• $110 - $130 for Small to Medium size

• Most workshops appear to charge $45-85 for 2-3 hour sessions

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Cost Breakdown for Materials:

• Starter tufting kit costs around $325 for equipment

• Frames vary, depending on size and material; they can be a simple wood DIY frame, or bought through a supplier

• Yarn costs vary by project size and quality (can be bought in bulk through suppliers)

• Monks cloth backing material (more expensive) or burlap alternatives (less expensive) 

• Other supplies: scissors, glue and trimmers

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Estimated Material Costs Per Class: Based on industry discussions, material costs per student typically run:

• Yarn: $8-15 per small rug

• Backing fabric: $3-8 per project

• Glue and finishing supplies: $2-5

• Total materials: $13-28 per student

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Profit Margin Calculation:

• Revenue: $75-130 per student (average class)

• Materials: $13-28 per student

• Gross profit: $47-117 per student

• Gross margin: 60-85%

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Ready to boost your margins and delight your customers? Here's your next step:

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A: $150: TCR members exclusive offer

-Rug Tufting: The Studio Owner's Startup Manual. A start-to-finish guide for introducing rug tufting into your studio, from ordering supplies, space setup and online class registration, to marketing, displays, staff training and customer instruction

-a seat at TCR's three-hour Tufting Masterclass at CCSA convention (Thurs, Sept 4, 1pm-4pm)*

-private tufting FB group

-Membership has always had many privileges!

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B: $250

-Rug Tufting: The Studio Owner's Startup Manual. A start-to-finish guide for introducing rug tufting into your studio, from ordering supplies, space setup and online class registration, to marketing, displays, staff training and customer instruction

-private tufting FB group

-Order by June 20, 2025 (after June 25, $300)

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C: $350

-Rug Tufting: The Studio Owner's Startup Manual. A start-to-finish guide for introducing rug tufting into your studio, from ordering supplies, space setup and online class registration, to marketing, displays, staff training and customer instruction

-a seat at TCR's three-hour Tufting Masterclass at CCSA convention (Thurs, Sept 4, 1pm-4pm)*

-private tufting FB group and one year membership TCR (annual renewal, $150;)

-Order by June 20, 2025 (after June 25, $400)

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As your marketing partner, I'm confident this will be one of the best business decisions you make this year. But timing matters - early adopters always have the advantage. Click below to learn more about the Startup Manual and getting started​​.