Instagram. You know her, you love her… but did you know these 2024 stats?
A cross-platform strategy is essential. Only 0.2% of Instagram users are unique to the platform.
Loosen up. 64.8% of users look for funny or entertaining content.
Your future customers are here. Instagram has over 2 billion monthly active users.
People are spending more time on the platform. US adults spend 33 minutes per day on the platform, up 3 minutes from last year.
It’s a near-even split. The platform has slightly more male users (51.8%) than female users (48.2%).
It’s mostly hip. 60% of the user base is aged between 18 and 34.
Ad reach is growing. There is a 12.2% year-over-year increase in ad reach.
Feed ads have a higher CTR than Story ads. Feed ad CTR ranges from 0.22% to 0.88%.
Spend is on par with other platforms. The average cost-per-click (CPC) is $0.00 – $0.25.
Conversion rates are going up. The average conversion rate for top-performing brands was 1%.
Story reach is increasing. Brands with under 10k followers experienced a 35% in Story reach rate.
Front-load your Stories. Story retention rate starts to dip below 75% after the seventh frame.
Are you Reeling yet? Reels see an average reach rate of 30.81%.
The gold rush is over. There was a 25% decline in Reels engagement over 2023.
Show your stuff. 70% of shoppers look to the platform for their next purchase.
From The Daily Carnage; published by carney, a dynamic digital agency