Marketing: your consistent message

 

How do you craft your message to convey that your store is a safe and welcoming environment? That you are open for business? That this is the year to be creating and giving one-of-a-kind gifts?

 

TIP: Create a tagline for the holidays reinforcing your promise to your customers. Include it in all of your marketing messages. People do business with people they know, like and trust. When your customer sees one of your posts or reads your email promoting the holidays, classes and gifts, you want it to be an easy decision for them to do business with you.

 

Below: right click on an image to save to your computer. Use the graphics on your website, emails, social media and store signage. They're transparent images, you can resize to fit your layout and also edit in any program (Canva, Adobe, etc).