top of page



Marketing to your customers: reviews and testimonials
Online ratings, testimonials and customer feedback have become essential tools for small retailers in today's digital marketplace. They...

Hillary Moulliet
Apr 16


Marketing to your customers: collaboration
'If you want to go fast, go alone. If you want to go far, go together.' What potential partnership could transform your business journey?

Hillary Moulliet
Apr 9


Marketing to your customers: texting
As digital marketing evolves, text messaging continues to be one of the most direct and effective channels available to small retailers.

Hillary Moulliet
Mar 26


Marketing to your customers: community
“There is immense power when a group of people with similar interests gets together to work toward the same goals.” – Idowu Koyenikan My...

Hillary Moulliet
Mar 5


Marketing to your customers: social media
👎: Social media posting alone will get you nowhere. 👍: Consistent posting WILL gain traction with your audience when all layers are used!

Hillary Moulliet
Feb 18


Studio Side Hustles: Add-Ons to Boost Your Sales
Val shares quick, low-cost and value-added ways to increase a sale.

Valerie Robertson
Feb 11


Marketing to your customers: in the studio
Imagine if your customers increased their visits by just three every year. Multiply that by your average sale. That's a lot of income.

Hillary Moulliet
Feb 6


Marketing to your customers: email
For ten years in a row, email generates the highest ROI for marketers.

Hillary Moulliet
Jan 24


Fill Your Studio With LOVE
Let’s talk about how you can wow your loving customers this season and bring new faces through the door, too.

Valerie Robertson
Jan 13


Marketing to your customers in 2025
It promotes your business 'round the clock, answering questions, informing, selling, exciting and inspiring.

Hillary Moulliet
Jan 7


Destination unknown
Surprise! We don't get too many of those, do we? Wizz Air designed the ultimate mega surprise: be whisked away for a three-day getaway to...

Hillary Moulliet
May 8, 2024


Instagram updates its feed algorithm
There's a major algorithm update designed to help ensure that original content posters get more traction.

Hillary Moulliet
May 2, 2024


Facts: Instagram 2024
Instagram. You know her, you love her… but did you know these 2024 stats?

Hillary Moulliet
Feb 27, 2024


Google upgrades
Their new search function is a big win for retailers

Hillary Moulliet
Feb 22, 2024


Whether Or Not You Did The Work
Everything is a lagging indicator. Of whether or not you did the work.

Hillary Moulliet
Nov 10, 2023


Are their eyes shining?
THIS is what “Onboarding” really means.

Hillary Moulliet
Nov 6, 2023


How to Create an Unstoppable Movement
Sometimes all you have to do is take an ordinary thing, and elevate it the heck out of it.

Hillary Moulliet
Oct 17, 2023


Standing Out In A Crowd
How do you sell more pieces per person per visit?

Hillary Moulliet
Oct 8, 2023


Why is no one responding?
I feel this studio owner's pain and sheer frustration.

Hillary Moulliet
Aug 19, 2023


Branding: one often-forgotten (but very important) element
Walter Landor, an acclaimed designer and a pioneer of branding and consumer research techniques, once said: “Products are built in the...

Hillary Moulliet
Aug 2, 2023
bottom of page



