Marketing Resources, Shortcuts And Insight
I gathered some helpful tips and steps for upping your game, as well as inspiration and some entertainment. Enjoy! Feedback or...
top of page
Hillary Mathewson
- Jan 8, 2022
Manifestation + The High 5 Habit
Mel Robbins' straight-forward, no fuss insight first caught my eye a few years ago. Her books Take Control of Your Life and The 5 Second...
109
Hillary Mathewson
- Dec 8, 2021
Automation: save time and money
Eliminate tasks on your to-do list? Yes please! It’s time to get on board the automation train (emphatically doing the arm motion with a...
79
Hillary Mathewson
- Nov 10, 2021
Get Social In Your Studio
Small talk in retail? Think of it as BIG talk. Chatting with your customers is commonplace. (Of course there are those customers who chat...
79
Lisa Ryan
- Oct 4, 2021
Employee Engagement and the Avocado Leader
It’s true. Leaders do come in all shapes and sizes. But avocado? Here’s the “scoop” – and no, it’s not guacamole! An avocado leader is...
25
Hillary Mathewson
- Sep 29, 2021
Standing Out In A Crowd
How to sell more when others sell the same products Competition is everywhere. Even if you don’t have a brick and mortar competitor in...
249
Jaime Prohaska
- Sep 20, 2021
Sell More Inventory With Great Photos: A Professional's Top 15 Tips
Strategies for taking professional photos in your store, by guest blogger Jaime Prohaska, Marketing Manager, Gare, Inc. Thinking of...
667
Hillary Mathewson
- Sep 18, 2021
Sell Holiday Classes and Merchandise Now
One hundred days until Christmas. That alone can make a retailer anxious. But the reality is even more urgent. Manufacturing, importing,...
153
Hillary Mathewson
- Sep 15, 2021
Creating an Email That Makes You Money
How you design your email is just as important as what you write Reduce what your reader has to think about - It's not a good idea to...
82
Hillary Mathewson
- Sep 15, 2021
Design Tips For Using Canva to Brand Marketing Photos
A picture may be worth a thousand words, but a great photo, edited with your logo and other unique and recognizable enhancements, makes...
166
Hillary Mathewson
- Sep 9, 2021
To-Go Kits: A Natural Extension of the Studio Experience
With the challenges of the pandemic still interrupting business as usual, many creative retailers have flipped the script: rather than...
22
Hillary Mathewson
- Sep 6, 2021
Planning For Another Year of Holidays, Covid and Adapting
If there’s one certainty in retail, it’s that you can’t be certain about anything. And that’s never been truer as our world continues to...
68
Hillary Mathewson
- Sep 3, 2021
QR Codes: Enhancing the customer experience
A Quick Response (QR) code is a tool that works similarly to a barcode, but with the ability to hold more and different types of data....
266
Hillary Mathewson
- Sep 1, 2021
Email: Managing Your List + What to Send + What To Say
Can it happen? All social media becomes exclusively pay to play. Or worse, it shuts down. Yes! Anything is possible when you are engaging...
113
Hillary Mathewson
- Sep 1, 2021
Batching social media posts
Even as a creative retailer, your head can spin when it’s time to get clever and creative (and funny, and engaging) when creating posts...
83
Hillary Mathewson
- Aug 30, 2021
The Sweet Spot: Branding, Marketing and Merchandising for Creative Retailers
You have a couple of hours all to yourself. Or maybe it’s a rainy afternoon and the kids are bored. Where can you go? What can you do?...
295
bottom of page