top of page



Instagram updates its feed algorithm
There's a major algorithm update designed to help ensure that original content posters get more traction.

Hillary Moulliet
May 2, 2024


Facts: Instagram 2024
Instagram. You know her, you love her… but did you know these 2024 stats?

Hillary Moulliet
Feb 27, 2024


Google upgrades
Their new search function is a big win for retailers

Hillary Moulliet
Feb 22, 2024


Whether Or Not You Did The Work
Everything is a lagging indicator. Of whether or not you did the work.

Hillary Moulliet
Nov 10, 2023


Are their eyes shining?
THIS is what “Onboarding” really means.

Hillary Moulliet
Nov 6, 2023


How to Create an Unstoppable Movement
Sometimes all you have to do is take an ordinary thing, and elevate it the heck out of it.

Hillary Moulliet
Oct 17, 2023


Standing Out In A Crowd
How do you sell more pieces per person per visit?

Hillary Moulliet
Oct 8, 2023


Why is no one responding?
I feel this studio owner's pain and sheer frustration.

Hillary Moulliet
Aug 19, 2023


Branding: one often-forgotten (but very important) element
Walter Landor, an acclaimed designer and a pioneer of branding and consumer research techniques, once said: “Products are built in the...

Hillary Moulliet
Aug 2, 2023


Conversational selling
You may not realize it, but you've been training staff on conversation skills every time you work together.

Hillary Moulliet
Jul 24, 2023


Reducing s-p-a-m on social
I have had a lot of questions about spam on social media posts and why it's happening more often: is it because posts are scheduled? Is...

Hillary Moulliet
Jul 11, 2023


The Locals: How To Greatly Increase Your Studio's Visibility Online
According to Loomly, a calendar-based content creation platform, when a customer in your area is looking for your studio, Google uses a...

Hillary Moulliet
May 15, 2023


Part Two: Answers To The Original Three Marketing Questions
I skipped giving you those answers in the last post and went right to what you should be asking me about: delegating. Your staff has the...

Hillary Moulliet
Aug 30, 2022


Part One: Three Marketing Questions I'm Asked Most Often
And the one most important question I'm rarely asked, but really, really should be. My conversations with creative business owners often...

Hillary Moulliet
Jul 29, 2022


The Business of Creating: Making it Awesome
Discussions with my membership, manufacturers and retailers have been circling around the same topic: the challenges of running a...

Hillary Moulliet
May 9, 2022


Book Recommendation: Purple Cow, by Seth Godin
Purple Cow, Transform Your Business By Being Remarkable, by Seth Godin Truth be told: all Seth Godin books fall under my Top Shelf...

Hillary Moulliet
Apr 8, 2022


Get Summer Customers Back In The Fall ... With A Penny
Are you ready to be ahead of the game? (Pun intended!) By preparing for the dreaded Fall slowdown now, you will use your busy summer...

Hillary Moulliet
Mar 17, 2022


Getting More Organic Traffic With Social Media
A summary of a recent blog post by Neil Patel. Neil is a New York Times Bestselling author; the Wall Street Journal calls him a top...

Hillary Moulliet
Feb 16, 2022


Where do your customers find you?
Don't guess at this important information! There are so many marketing channels, it's impossible to successfully manage them all. AND YOU...

Hillary Moulliet
Feb 4, 2022


Marketing Resources, Shortcuts And Insight
I gathered some helpful tips and steps for upping your game, as well as inspiration and some entertainment. Enjoy! Feedback or...

Hillary Moulliet
Jan 18, 2022
bottom of page