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Welcome to TCR's Blog ...
or Field Notes as I like to call it
This industry moves fast and staying current isn't an option.


Paint your place: community-inspired designs to drive summer business
Community-inspired pottery isn't just about creating beautiful pieces; it's about building deeper connections with both locals and visitors while growing your business

Hillary Moulliet
Jun 9, 2025


Summer collaboration
Create experiences that make your neighborhood a destination

Hillary Moulliet
May 26, 2025


AI is becoming your studio's new referral source
Strategies to improve your studio's positioning for ChatGPT recommendations

Hillary Moulliet
May 20, 2025


Nothing artificial here: Authentically marketing your studio with AI
What's wrong with this picture?

Hillary Moulliet
May 14, 2025


Seek the Flow: Where Artistic Journey Meets Business Growth
Think about your own artistic journey and how it corresponds with your business growth.

Hillary Moulliet
Apr 27, 2025


Marketing to your customers: reviews and testimonials
Online ratings, testimonials and customer feedback have become essential tools for small retailers in today's digital marketplace. They...

Hillary Moulliet
Apr 16, 2025


Marketing to your customers: collaboration
'If you want to go fast, go alone. If you want to go far, go together.' What potential partnership could transform your business journey?

Hillary Moulliet
Apr 9, 2025


Marketing to your customers: texting
As digital marketing evolves, text messaging continues to be one of the most direct and effective channels available to small retailers.

Hillary Moulliet
Mar 26, 2025


Marketing to your customers: community
“There is immense power when a group of people with similar interests gets together to work toward the same goals.” – Idowu Koyenikan My...

Hillary Moulliet
Mar 5, 2025


Marketing to your customers: social media
👎: Social media posting alone will get you nowhere. 👍: Consistent posting WILL gain traction with your audience when all layers are used!

Hillary Moulliet
Feb 18, 2025


Studio Side Hustles: Add-Ons to Boost Your Sales
Val shares quick, low-cost and value-added ways to increase a sale.

Valerie Robertson
Feb 11, 2025


Marketing to your customers: in the studio
Imagine if your customers increased their visits by just three every year. Multiply that by your average sale. That's a lot of income.

Hillary Moulliet
Feb 6, 2025


Marketing to your customers: email
For ten years in a row, email generates the highest ROI for marketers.

Hillary Moulliet
Jan 24, 2025


Fill Your Studio With LOVE
Let’s talk about how you can wow your loving customers this season and bring new faces through the door, too.

Valerie Robertson
Jan 13, 2025


Marketing to your customers in 2025
It promotes your business 'round the clock, answering questions, informing, selling, exciting and inspiring.

Hillary Moulliet
Jan 7, 2025


Destination unknown
Surprise! We don't get too many of those, do we? Wizz Air designed the ultimate mega surprise: be whisked away for a three-day getaway to...

Hillary Moulliet
May 8, 2024


Instagram updates its feed algorithm
There's a major algorithm update designed to help ensure that original content posters get more traction.

Hillary Moulliet
May 2, 2024


Facts: Instagram 2024
Instagram. You know her, you love her… but did you know these 2024 stats?

Hillary Moulliet
Feb 27, 2024


Google upgrades
Their new search function is a big win for retailers

Hillary Moulliet
Feb 22, 2024


Whether Or Not You Did The Work
Everything is a lagging indicator. Of whether or not you did the work.

Hillary Moulliet
Nov 10, 2023
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