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Conversational selling
You may not realize it, but you've been training staff on conversation skills every time you work together.

Hillary Moulliet
Jul 24, 2023


Reducing s-p-a-m on social
I have had a lot of questions about spam on social media posts and why it's happening more often: is it because posts are scheduled? Is...

Hillary Moulliet
Jul 11, 2023


The Locals: How To Greatly Increase Your Studio's Visibility Online
According to Loomly, a calendar-based content creation platform, when a customer in your area is looking for your studio, Google uses a...

Hillary Moulliet
May 15, 2023


Part Two: Answers To The Original Three Marketing Questions
I skipped giving you those answers in the last post and went right to what you should be asking me about: delegating. Your staff has the...

Hillary Moulliet
Aug 30, 2022


Part One: Three Marketing Questions I'm Asked Most Often
And the one most important question I'm rarely asked, but really, really should be. My conversations with creative business owners often...

Hillary Moulliet
Jul 29, 2022


The Business of Creating: Making it Awesome
Discussions with my membership, manufacturers and retailers have been circling around the same topic: the challenges of running a...

Hillary Moulliet
May 9, 2022


Book Recommendation: Purple Cow, by Seth Godin
Purple Cow, Transform Your Business By Being Remarkable, by Seth Godin Truth be told: all Seth Godin books fall under my Top Shelf...

Hillary Moulliet
Apr 8, 2022


Get Summer Customers Back In The Fall ... With A Penny
Are you ready to be ahead of the game? (Pun intended!) By preparing for the dreaded Fall slowdown now, you will use your busy summer...

Hillary Moulliet
Mar 17, 2022


Getting More Organic Traffic With Social Media
A summary of a recent blog post by Neil Patel. Neil is a New York Times Bestselling author; the Wall Street Journal calls him a top...

Hillary Moulliet
Feb 16, 2022


Where do your customers find you?
Don't guess at this important information! There are so many marketing channels, it's impossible to successfully manage them all. AND YOU...

Hillary Moulliet
Feb 4, 2022


Marketing Resources, Shortcuts And Insight
I gathered some helpful tips and steps for upping your game, as well as inspiration and some entertainment. Enjoy! Feedback or...

Hillary Moulliet
Jan 18, 2022


Manifestation + The High 5 Habit
Mel Robbins' straight-forward, no fuss insight first caught my eye a few years ago. Her books Take Control of Your Life and The 5 Second...

Hillary Moulliet
Jan 8, 2022


Automation: save time and money
Eliminate tasks on your to-do list? Yes please! It’s time to get on board the automation train (emphatically doing the arm motion with a...

Hillary Moulliet
Dec 8, 2021


Get Social In Your Studio
Small talk in retail? Think of it as BIG talk. Chatting with your customers is commonplace. (Of course there are those customers who chat...

Hillary Moulliet
Nov 10, 2021


Employee Engagement and the Avocado Leader
It’s true. Leaders do come in all shapes and sizes. But avocado? Here’s the “scoop” – and no, it’s not guacamole! An avocado leader is...

Lisa Ryan
Oct 4, 2021


Standing Out In A Crowd
How to sell more when others sell the same products Competition is everywhere. Even if you don’t have a brick and mortar competitor in...

Hillary Moulliet
Sep 29, 2021


Sell More Inventory With Great Photos: A Professional's Top 15 Tips
Strategies for taking professional photos in your store

Jaime Prohaska
Sep 20, 2021


Sell Holiday Classes and Merchandise Now
One hundred days until Christmas. That alone can make a retailer anxious. But the reality is even more urgent. Manufacturing, importing,...

Hillary Moulliet
Sep 18, 2021


Creating an Email That Makes You Money
How you design your email is just as important as what you write Reduce what your reader has to think about - It's not a good idea to...

Hillary Moulliet
Sep 15, 2021


Design Tips For Using Canva to Brand Marketing Photos
A picture may be worth a thousand words, but a great photo, edited with your logo and other unique and recognizable enhancements, makes...

Hillary Moulliet
Sep 15, 2021
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